Authors: Ayman A.M. Afify
Physicians & pharmacists are partners for a common goal; they are trying to highlight the best available evidence for pharmacological treatment of a certain disease. In this short paper, I’ll concentrate on the marketing section of any pharmaceutical company which is the Drug Promotion (DP), and the importance of the medical representatives (Med Rep.) for the pharma co. when he/ she is dealing with the target physician; be very determined, I mean the situation while presenting the evidence that supports the pharmaceutical product.
Incomplete or exaggerated information in DP carry the potential of misleading the physicians especially junior ones& generalists and it may result in an irrational prescription, and on the other hand it affects on both short& long term the way an expert physician is dealing or looking to you.
In this short paper, I’m trying to reach a common ground of thinking between 2 different mind agendas: the physician & the Med rep.
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