Authors: Song Ye, Fei Guo, Kairui Qu, Yong Wang, Ruohui Lin.
The aim of this study is to identify Chinese parents’ opinions between formula milk (FM) feeding and breast feeding. In order to understand their maternal and paternal knowledge towards both breast feeding and FM feeding.
1,200 people from 14 Chinese cities were selected, and the data was analyzed using Statistical Package for the Social Sciences (SPSS). Through the result, only 7.7% of the respondents have the conscious that breast milk is definitely superior to FM, while 82.9% of them agreed that breast feeding and FM feeding both have their own benefits both of them should be used during the baby feeding. 52% of the respondents think the breast feeding is not nutritious enough, so the FM can be a good supplement. 80.8% of the consumers claimed that they care about the formula of the FM, most of them cannot match the nutritional function with the additions. The content of the added ingredients (68.5%), brand (64.8%) and formula (57.2%) are the three main concerns of all the respondents. Mead Johnson as a foreign brand is ranking as the first choice with 42.8% of the participants purchasing it within one year. Chinese FM brands are closely behind, making up 2 of top 3.
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